Break-Even ROAS Calculadora

The ROAS de equilibrio Formula Explained

If you are running Meta Ads, TikTok Ads, or Google Ads, knowing your break-even metrics is the difference between scaling profitably and burning through cash.

How to Calculate Break Even ROAS

The break even ROAS formula is surprisingly simple, but many dropshippers miscalculate it by forgetting hidden fees (like merchant processing). The official formula is:

ROAS de equilibrio = Selling Price / (Selling Price - COGS - Shipping - Fees)

Alternatively, you can calculate it using your profit margin: ROAS de equilibrio = 1 / Gross Margen de beneficio %. For example, if your gross margin is 50%, your break-even ROAS is 1 / 0.50 = 2.0.

What is Break-Even CPA?

CPA stands for Cost Per Acquisition. Your Break-Even CPA represents the absolute maximum amount of money you can spend on ads to acquire a single customer before you start losing money. It is exactly equal to your gross profit in dollars.

If a product sells for $100 and it costs you $40 to source, ship, and process the payment, your gross profit is $60. Your Break-Even CPA is therefore $60.

Using a ROAS objetivo Calculadora

Breaking even is not the goal of a business—profit is. A ROAS objetivo is the metric you actually want to optimize for in your ad accounts to hit your desired net income. If you want a 20% net profit margin on that same $100 product, you must acquire the customer for $40 (Target CPA) instead of $60. That would require a ROAS objetivo of 2.5.